Food Grade Lubricants
Date/Time: February 15, 2012, 12:00-1:30 p.m. CST
Presenter: Lawrence Ludwig, Schaeffer Manufacturing Company
Short Abstract: This webinar will discuss what constitutes a food grade lubricating oil, the type of equipment they are commonly used in, how to change over from a non-food grade to a food grade lubricant and some of the current issues and challenges that are being seen in food, beverage and packaging plants and operations. [Click here] to keep reading, get more information and to register.
Prospecting in the Digital Age: Using New Media to Generate More (and Better) Leads
Date/Time: February 22, 2012, 12:00-1:30 p.m. CST
Presenter: Jerry Kennedy, Inside Out Business Solutions
Short Abstract: Facebook. LinkedIn. Twitter. YouTube. You hear about them everyday, and businesses are jumping on the bandwagon at an ever-increasing pace. But is social media all it's cracked up to be? Can getting involved really help you generate more high-quality leads? The answer might surprise you. Even in industrial sales, social media platforms and online marketing can be game changers for your business. Self-confessed Facebook junkie Jerry Kennedy will discuss the ins and outs of creating and deploying a successful social media strategy to help you attract your ideal clients faster and more effectively. [Click here] for more information and to register.
Best Practices, Tips and Resources
Source: From January's webinar on Using NEADS Analysis to Get to "Yes" in Industrial Sales with Jerry Kennedy
Topic: How to get permission from a prospect
- Website: If, as a distributor you don't have your own (rather, there is a parent company website), create one. People get information from doing a search on Google, so make sure you come up in a search for a given question. In order to do that, you have to have a great website with great content.
- Opt-In: Once they are on your website, give them a way to communicate with you - whether that's asking you a question, or opting in to your electronic or print newsletter. This gives you immediate permission for you to market to them.
- Get Creative: Find creative ways for them to engage with you. A great technique for this is a "lunch and learn." Advertise it, drop off flyers and let them know about it, and then host a lunch and learn and provide instruction on a topic relevant to them. Start thinking about and creating your own content. Go to the places where your prospects hang out and find a way to give a presentation to that group. They will then come to you giving you their business card, saying they want to learn more. That's how you get permission to market and sell to your best clients.
Source: From December's webinar on Grease and its Use in Food Processing with Wayne Mackwood
Topic: Approved H1 grease components
Resource: List of approved components
- Thickeners: Anhydrous Calcium, Aluminum Complex, Clay, Polyurea, Silica, PTFE, Calcium Oleate, Calcium Sulfonate Complex. Note: No lithium-based grease
- Oils: white oil, PAO, PAG, Dimethylpolysiloxane (silicone), Polybutenes, Alkylated Naphthalenes, Synthetic Esters, PFPE
- Additives: Antioxidants (BHT, PAN, Phosphite, Aminic), Polymers, EP/AW (Ca Carbonate, P, S, P/S Compounds), Corrosion Inhibitors, Petrolatum, Metal Deactivators, Antimicrobial Agents